Microsoft Advertising
A Popular, Yet Often Overlooked, Advertising Medium
The Microsoft Bing search engine is number two regarding search volume. But with its lower cost, wealthier and more educated users, the Microsoft Bing advertising network presents a unique opportunity.
What is Microsoft Advertising?
Bing is Microsoft’s search engine and pay-per-click (PPC) advertising network that compares to Google Ads. While similar, Bing Ads have some unique differences from Google.
How Do Bing Ads Work?
Short text ads are written, and keywords are bid on within the Bing Ads network. The highest bid will result in ads at the top of the search results for a specific keyword.
Why Use Bing Ads?
The Bing search network is known for having an older, more educated, and wealthier audience than Google. The result is sixty-three million unique users.
Our Microsoft - Bing Ads Process
01.
Decide
Microsoft Advertising is purpose-driven. Together we’ll choose a product or service, the keywords and audience to target, and the advertising budget.
02.
Configure
Bing Ad campaigns are created using the predefined parameters. We configure the campaign, write the ads, choose the keywords and enter a budget. The ad campaign is enabled when the configuration is complete.
03.
Optimize
Before long, we start to see results. Data shows which ads get the most clicks and for the best value. We analyze the data and remove the ads that aren’t performing well. We then create new ads to replace those that we removed.
04.
Report
Our goal is to keep our clients informed and up-to-speed with their advertising. We consistently create reports that document the results of the Bing Ads campaigns.
Why Choose Us?
These days, digital marketing agencies are a dime a dozen. So what makes us different, and why should you choose us?
We love meeting in person and hatching a plan for digital success for you and your business. No need for Zoom calls unless you want to.
Our personal phone numbers and emails aren’t a secret. We give them to our clients so they can call us anytime.
There’s no shame in admitting that your company is new – we are. We’re out to earn your respect. Because of this, we try harder.
Technology is constantly changing. Sometimes, what worked yesterday, doesn’t work as well today. We stay updated on the latest solutions so you can benefit.
We measure our success in the success of our clients. Only when your business achieves the desired results will we be satisfied.
As fellow business owners, we understand what you’re going through. We know the importance of loving what you do. We’re here to support you with that.
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Would you like to start a project with us?
Give us a call. We’ll discuss the best plan of action for you and your business.